By: Dawn M. Rivers

This work didn’t begin with a plan. It began with a pause. What if your next level wasn’t about pushing harder—but softening into who you already are? The Luxe Identity Spiral™ didn’t arrive in a strategy session or brand brainstorm. It arrived in the stillness—after the coaching calls, after the journal entries, after I’d poured my soul into helping women wake up to who they were always meant to be. This is the story behind how it came to life—and how it changed everything.

By: Dawn M. Rivers

I didn’t think women could gaslight other women—until it happened to me. And when it did, I questioned everything. My memory. My details. My truth.

By: Dawn M. Rivers

My mom has been unhappy all of my life. That isn’t hyperbole. It’s facts. I don’t remember her in many sustained, long periods of happiness. It was difficult and lonely growing up under her depression. Our relationship was strained for many years when I moved in with her after she had an ocular stroke.

By: Dawn M. Rivers

I've been immersed in a sea of emotions, navigating the waves of sadness for about a week now as I pen down this blog.